Track and improve your campaigns with Valtira
The campaign management component of The Marketing Platform enables the set up, management, and tracking of all online and offline marketing campaigns in real-time. Campaign landing and conversion pages can be defined so that each campaign is measured appropriately. Campaign specific costs are captured so that every campaign can be compared and evaluated for return on investment.
The result: a unified view of marketing effectiveness and return on investment.
Features include:
- Track user visits to your website by time, campaign, domain, referrer and history
- Single dashboard with view of all your campaigns, responses and conversions
- Manage and track all campaigns across all channels, online and offline
- Sort campaigns by responses and conversions
- Measure ROI by incorporating cost/campaign and revenue/conversion
- A/B and multivariate testing
- Open API for integrating with CRM, POS, and other systems reflecting customer touch-points.
Valtira is one of ony three US-based Google Website Optimizer Technology Partners.
