Identity Tracking and CRM Integration
The identity tracking and CRM integration component of The Marketing Platform integrates organization and individual contact information into the web-site. This allows the real-time identification of identities during a web session for personalization, as well as retention of web behavior data for each of those identities.
Features include:
- Set up corporate and individual identity records
- Capture and track data at the identity level and share with 3rd party CRM systems
- Track organizations and individual users as they come to your website
- Integrate into Salesforce.com for tracking
- In conjunction with the Valtira personalization module, personalize the website to specific clients
- Manage outbound sales marketing email messages and measure prospect responses.
- Full life cycle tracking of your potential customers from initial awareness through repeat business
