Network Builder
The network builder component of The Marketing Platform supports the creation of business-driven social networks. This component allows the integration of roles and relationships into business web-sites.
Features:
- Content managed platform for stakeholders to interact to support the goals of the business
- Allows adding roles and relationships to rich web content
- Combines network capabilities such as you see in Facebook and MySpace, content management capabilities that marketers want
- Administrators can customize each role they wish to display within the system
- Configurable rights provide fine-tuning so that group participation, meeting scheduling, and other communication activities may be defined by role
- Capture referral connections as part of your social network
- Track how each participant interacts with and extends your marketplace to new members
- Define targeted messages that increase your marketing effectiveness.
- Engage customers and extended networks through your online systems such as customer support areas and ecommerce systems
- Understand exactly when network referrals occur and include targets in prospecting campaigns
