by Barb Krueger | Apr 12, 2023 | Customer Engagement
In the increasingly digital world, it’s essential for businesses to have a well-thought-out digital engagement plan to connect with their target audience effectively. A digital engagement plan is a strategic roadmap that outlines the objectives, tactics, and...
by Barb Krueger | Apr 11, 2023 | Customer Engagement
In today’s digital age, customer engagement has become a key differentiator for businesses. With the ever-changing landscape of customer expectations and technology advancements, businesses need to stay ahead of the curve to maintain and improve customer...
by Barb Krueger | Apr 11, 2023 | Analytics, Development
In the realm of digital marketing, leveraging data has become paramount to achieving success. Google Analytics is a powerful, widely-used tool that enables businesses to collect, analyze, and interpret valuable data about their online performance. Among its many...
by Barb Krueger | Apr 11, 2023 | Analytics, Development
Google Analytics is a powerful web analytics service that provides comprehensive insights and reports on website traffic, user behavior, and marketing effectiveness. However, for businesses with unique needs or specific goals, default metrics might not always provide...
by Barb Krueger | Apr 11, 2023 | Experience Design, Journey Mapping
Customer journey mapping is a process that allows companies to visualize the customer’s experience and interactions with their brand. It is a tool that helps businesses understand their customers’ needs, wants, and behaviors at each stage of the customer journey. By...