Digital Marketing
Data-Driven, Measurable Campaigns
Researching, creating, and implementing digital marketing strategies and campaigns in a rapidly changing space can be challenging. We understand these challenges and work with our clients to ensure all deliverables are well researched and data-driven, as well as setting up air-tight reporting to measure the results of the campaigns.
Analytics Services
- Google Analytics audit
- Full account setup and configuration
- Account management, maintenance, and reporting
- Automated reporting configuration
- Custom segments, dashboards, and reports
- Goal setup and conversion tracking
Tag Management Services
- Account configuration and implementation
- Custom tracking scripts
- Event creation
- Cross-domain and sub-domain configuration
- Google Tag Manager audit
- 3rd party integrations and conversion tracking
Pay-Per-Click (PPC) Advertising Services
- Account review and audit
- Keyword research and strategy
- Campaign management and optimization
- Measurement and reporting
- Configuration at the campaign, ad group, and keyword level(s)
Search Engine Optimization (SEO)
- Keyword research and SEO strategy & planning
- Structured markup – schema.org and JSON-LD
- Content strategy and optimization
- Full website and technical SEO audits
- On-Page optimizations
- Backlink profile audit and review
- Competitive assessments
